SMART Conference topics and bios
The UNC SMART Conference features an impressive line up of topics and speakers. Click into this post for details.
Key note speaker: Jeffrey L. Cohen
Jeffrey L. Cohen is Social Media Marketing Manager at Howard, Merrell and Partners, a Raleigh, North Carolina strategic branding and advertising agency. Jeff is also Managing Editor at SocialMediaB2B.com, the leading business-to-business (B2B) industry social media site, which is highly ranked on the Ad Age Power 150. Jeff has 20 years’ experience providing strategic marketing counsel to B2B and business-to-consumer (B2C) companies on both the client and agency sides. He produces two online video shows, NorthCarolinaWine.TV and GraceTalksAboutFood.com. Both provide opportunities to use video and other social media tools to build an online brand. He is a photographer and blogs on his personal blog, DigitalPapercuts.com, about social media, marketing, photography and life in general.
Finding the Value in Twitter
Patric Lane, Health and Science Editor, UNC News Services
Patric helps lead and is involved in several of the UNC’s social media initiatives. He is particularly interested in communications efforts that combine “new” multimedia tools with “old” journalistic and storytelling skills. Originally from New Zealand, Patric began his communications career in journalism, working first as a political reporter and Parliamentary correspondent for www.newsroom.co.nz, an online news agency, before joining Radio New Zealand.
KeAnne Hoeg, Web Services Coordinator, NCSU Industrial Extension Services
KeAnne’s has been instrumental in implementing social media within her organization, including a Twitter account, 3 Facebook pages and 2 blogs and is also helping to shape university-wide policy on social media usage at NC State. KeAnne is in her final semester as a graduate student in the UNC School of Library and Information Science. She is writing her thesis on social media and the manufacturing industry and is interested in how untraditional industries, especially service industries, can utilize social media.
Sara Gregory, Community Manager, Daily Tar Heel
Sara is pursuing a bachelor’s degree at UNC in Journalism and Mass Communication. In addition to her work with the DTH, she has interned with the St. Petersburg Times, the Arkansas Democrat-Gazette and the Salisbury Post. She is very active on a variety of social media platforms, including Twitter, Tumblr, LinkedIn and Facebook.
Location-Based Services
Kevin Newsum, Regional Community Lead for the South US, Yelp
Kevin has over 17 years of experience in marketing/advertising/public relations. At Yelp he leads a team of community managers stretching from Texas to North Carolina. He believes there's no substitute for being authentic in social media, unless you're being relevant in social media. And a little timeliness doesn't hurt either.
Legal and Privacy Issues
Mital Patel, Attorney
Mital focuses his boutique law practice on serving entrepreneurs, business owners, and technology startup companies. His background as an entrepreneur, computer programmer and web designer allow him to speak his clients’ “language” and provide clear legal counsel that makes business sense and legal sense. Mital developed his passion for technology when he majored in Computer Science at NC State University, where he graduated with honors and received his Juris Doctorate as a Charter member of the Elon University School of Law.
Why Blog?
Jay Dolan, Blogger, The Anti-Social Media
Jay is the award-winning social media blogger and cat-lover behind The Anti-Social Media. His blogging and social media advice has been featured on Social Media Today, Social Media Informer and Smart Brief on Social Media. Jay is a sought-after social media consultant, helping businesses to listen, connect and engage on the social web. Jay is also a UNC alum, having graduated from in 2008.
Maria Mayorga, Director of Public Relations, UNC student government
Maria is a senior at UNC with a major in Journalism and Mass Communication (public relations focus). She has interned at 919 Marketing and Koroberi, and she is currently working as the social media intern at Howard, Merrell & Partners. In addition to having her own blog, she enjoys blogging for different clients at work. Find her on twitter at twitter.com/mariamayorga1 or her blog at mariamayorga.wordpress.com.
Terrell Russell, PhD Candidate, SILS@UNC-Chapel Hill
Terrell is a PhD Candidate at UNC-Chapel Hill's School of Information and Library Science. He has an MS in Computer Networking from NC State. He is currently studying the intersection of expertise, reputation, and tagging. He is a co-founder of claimID.com and has been writing about online identity and networked information since 2004. He is active online at http://weblog.terrellrussell.com and http://twitter.com/terrellrussell.
The Future of Social Media
Barry Collin, Director of Analysis, The Markets Institute
Barry has studied and developed social media for over 25 years, from
coining the term CyberTerrorism to co-creating the Primetime Emmy Award for
Outstanding Creative Achievement in Interactive Media. He is cited or
chronicled in over 65 current books and consults with companies globally on
social, business and technical innovation. Barry is CEO of Moddition, Inc. and
Director of Analysis for the Markets Institute, both in Raleigh.”
Joanna Wolfe, Director of Information and Integrated Media, TechMedia
Joanna
connects people with information. She speaks locally on the topic of
Social Recruiting and Job Search Technology. She writes the Job Search
Technology Review column for ClassroomToCubicle.com, an online magazine for
graduating and recently graduated college students. Joanna lives in
Durham with her faithful retired racing greyhound companions Crumpet & Meg.
Brian McDonald, Owner, Square Jaw Media
Brian is the Owner of Square Jaw Media, a marketing communications consulting firm. Square Jaw Media services include traditional, interactive and social media strategy and program development for B2B and B2C companies. Brian also publishes a marketing blog at www.squarejawmedia.com. A graduate of NC State in Communications and Public Relations, he has worked for several organizations including professional services, software development, industrial manufacturing, media and publishing as well as not-for-profit trade associations. Brian has consulted Fortune 500 clients including SAS Institute, AT&T, Verizon, GE, Energizer, Ericsson, Square D, and RH Donnelly. Brian serves on the board of the Triangle Chapter of the American Marketing Association and created all the chapter's social media sites.
Dan Dooley, VP of Digital Solutions, Pace Communications
From mobile phones to movies, luxury cars to theme parks, cola to toilet paper, for over 15 Dan has been weaving digital strategies into some of the world's leading brands, including: Coca-Cola, Disney, Cingular/ATT & Verizon, Dell, UPS, Home Depot, Porsche, Target, McDonalds, Budweiser and more. He has presented widely at event and conferences, including AMA, DMA, iMedia, TechCrunch, SXSW, Yahoo! and Microsoft annual marketers conferences. He is a three-time Cannes Cyber Lion winner.
Zach Clayton, Founder & CEO, 3 Ships Media and Emerging Media Research Council
Zach is an entrepreneur interested in the intersection of digital media, technology, and marketing. In addition to founding 3 Ships Media and the Emerging Media Research Council, Zach has written for The Hotline, authored two books, published numerous articles on digital media, and appeared on CNN, MSNBC, and FOX News. He was named “Tarheel of the Week” by the Raleigh News & Observer for his political and community involvement. Zach holds an MBA with high distinction from Harvard Business School, where he was a Baker Scholar, and a BA from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.
