The use of social media in career-related activities has increased dramatically in recent years.
These relatively-new outlets can benefit you in several areas, including
keeping you informed of trends and news, serving as a place to source jobs and
internships, and allowing you to expand your network. There is a wide array of social media sites
that you can utilize, and the popularity of each will ebb and flow as
technology and trends dictate. We
recommend you consider the following:
– This professional networking site provides you the opportunity to
establish a professional online identity, participate in conversations on
relevant topics, and make connections with professionals in your industry
or career path. Key tip: To get the most out of LinkedIn seek out
and participate in “linkedin groups” of interest.
– This microblogging site may be most widely known for its use by media outlets and
celebrities, but can also be a great way for you to interact with people
of similar professional interests from across the globe. Additionally, companies are increasingly
using Twitter to promote jobs and internships. Key
tip: Use “hashtag” searches (e.g.
#jobs or #internships and) “follow” companies of interest to find
– This social networking site likely needs no introduction or instruction
on usage. But, be sure that your
activities on Facebook won’t give prospective employers “red flags” about
you as a candidate. Check your
photos, videos and comments for professionalism. Key
tip: Utilize Facebook’s privacy
settings to disallow public viewing of tagged photos, wall posts and other
aspects of your profile (or make your profile entirely unsearchable).
There are a variety of other tools and sites that you can
use to develop your personal brand and incorporate into your job search
strategy, including blogging (Wordpress.com, Blogger.com) and participating in
sharing networks (Slideshare.com). But,
like most career-related activities, you should initiate these as part of a
larger strategy that emphasizes your personal skills and values. UCS counselors can help you explore
opportunities and decide what avenues are best for your goals.